As we gear up for Wimbledon in a mere 10 days time, it’s a good time to cast our minds back to last year when Federer passed Sampras as winner of the most number of titles on the hallowed grass. Yes, it was his eighth(!) time being champion there, as the t-shirt tells you in a very not-so-subtle fashion.
And just in case you thought winning that many times might have made him a little bored or slightly humble, you can perish that thought because of course he was neither. (in case you haven’t guessed already, I’m in the Rafa camp. And while we’re at it, I think Jordan in his pomp was better than LeBron, I rate Messi just a little bit higher than Ronaldo, and I’ll put my hand up (ha ha) and say that Maradona was the best ever. Yes, controversial, I know, especially that last one. I like stirring things up.)
Anyway, back to the Fed. Don’t get me wrong, he’s a great champion, and watching him play turns many a hardened journalist into teenage William Wordsworth for good reason, but as I was listening to him at the post-match press conference, his face shining brighter than the trophy itself, all I could hear was somewhat along the lines of this:
I am King Federer. You people are fortunate to just be breathing the same air as me. Everyone else wearing Nike is trying to just do it. I’m the only one who just did it. And I didn’t even sweat and still smell amazing.
Some people say i’m a bit smug, but humility is for people with tiny accomplishments. I’ve earned my arrogance.
Some people also say its a bit presumptuous to print a shirt with a clever pun weeks before a tournament has even started. I call it planning. I even had a version printed at the last minute for Cilic. It said ‘L0ser’. The 0 obviously signifies the number of times he’s won Wimbledon.
Man, i love this shirt almost as much as I love myself.
You might think i’m contractually obliged to wear this, but in fact I came up with the concept myself. My first choice was actually “I’m the Gr-8-est of all time”, or ‘GO8T’ but even Nike thought that might be a bit much and also it didn’t read that well.
It’s true though; no point denying it. I’m the GOAT and everyone here at Wimbledon are just sheep. They all agree that I’m the King. Prince William even told me that himself.
So get in line, kiss the ring, and touch the hem. Do it while you can, for I will soon be ascending into the upper echelons of my own sense of self-importance.
PS: This press release is available in six other languages. I wrote them all myself.