This is the latest film by Kerala Tourism to promote God's Own Country which i came across at some point last year and I stumbled upon again a few days ago. I'm still not sure what i think about it though. It's clearly an ambitious attempt to depart from the cliched coconuts-ayurveda-backwaters formula, but I suspect God himself might struggle to recognise his country as depicted in this super-slick art-house production.
And if He is (for argument's sake) scratching his head over this one, what will the average western traveller, at whom this campaign is presumably aimed, make of some of the images? Or is there an exclusive group of theatre-going, gin and tonic-drinking travellers out there who will 'get' this kind of thing? I don't know. Have a look for yourself.
As for me, I can't get past the whiff of dull sophistication. Maybe i just miss the coconuts.
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